Virginia Tourism Board
Following Harriet Podcast
our challenge
branded podcasts:
speak directly to your audience
The Focus Feature movie Harriet was filmed in Virginia. The Virginia Tourism Corporation and Virginia Film Office wanted an innovative campaign to:
Capitalize on the publicity
Drive travelers to related destinations.
INGREDIENT’S approach
With the immersive storytelling podcast, INGREDIENT captured onsite sound at multiple Virginia tourism destinations and interviewed 13 national historians, educators and the film’s director. We engaged the audience by putting Harriet Tubman’s story in the broader context of the 19th century African American experience.
where
distributed across 13 streaming podcast networks
our success
top 20% among most downloaded podcasts worldwide.
featured press
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