Wi-Fi Alliance - Animated Video
Wi-Fi Alliance - 25th Anniversary Video
Using Animation to Tell Better Technology Stories
Our Challenge
Animated Video:
Elevate Your Tech Stories with Engaging Animation
Wi-Fi® has radically changed the planet for the better, and believe it or not, this year is its 25th anniversary.
The @Wi-Fi Alliance asked Ingredient to design and produce a short mixed-media brand video paying homage to Wi-Fi technology and telling the story of its undeniable value to humanity.
Ingredient’s Approach
Ingredient worked with the organization from the initial creative development phase all the way through post-production. That included crafting the messaging and script, discovering the right voiceover talent, selecting the ideal b-roll, designing the graphics, and bringing it all to life through animation.
Credits
Client: Wi-Fi Alliance
Agency: INGREDIENT
EP/ Visual Director: Jennifer Davick
EP / Narrative Director: Tanner Latham
Graphic Design: Katie Erickson
Voiceover: Chris McCann