Alabama Tourism Department
alabama tourism department
Alabama Civil Rights Trail
Our Challenge
branded podcasts:
speak directly to your audience
The Alabama Tourism Department wanted an innovative campaign to explore some of the most significant events of the Civil Rights Movement that happened in the state.
Bring to life the most impactful and important historical stories of the Movement.
Drive travelers to related Alabama destinations.
Ingredient’s Approach
INGREDIENT created a 3-part podcast that podcast features real stories of people who were there and who made a difference. The series also speaks to why what took place then is still relevant today.
Additionally, we crafted the Narration and Show Notes to drive listeners to the Alabama Tourism Department’s landing page for all Civil Rights Trail resources:
pre-production
INGREDIENT aligned with Alabama Tourism Department leadership and its Agency (Intermark Group) on Structure, Theme and Elements
Sites / Cities Covered
Featured Civil Rights Primary Sources
Preferred Historians & Other Voices
Theme Music
Narrator Selection
production & post production
INGREDIENT’s dedicated Podcast Production Team:
Conducted Remote Interviews with Historians / Experts (3-4 per episode)
Licensed Archival Sound
Wrote Audio Scripts
Directed Narration with a Voice Actor
Edited / Sound Designed / Final Audio Mixed
Built a Public Radio Podcast Playbook to aid the Agency’s media buying team on promotion strategy in target markets
