Virginia Tourism
virginia tourism corporation
Following Harriet Podcast
Our Challenge
branded podcasts:
Elevate the story of harriet tubman and her connection to the state of virginia
The Focus Feature movie Harriet was filmed in Virginia, and Virginia Tourism and the Virginia Film Office wanted an innovative campaign to:
Capitalize on the publicity
Drive travelers to related destinations.
Ingredient’s Approach
With the immersive storytelling podcast, INGREDIENT captured onsite sound at multiple Virginia tourism destinations and interviewed 13 national historians, educators and the film’s director. We engaged the audience by putting Harriet Tubman’s story in the broader context of the 19th century African American experience.
where
Distributed globally across 13 streaming podcast networks
our success
Trended as the #1 History Podcast in the World
featured press
listen to the podcast
