Washington Post Creative Group & Discover

washington post creative studio & discover

Finding Purpose

Our Challenge

audio production
narrative strategy
Host training:
compel Their audience with strong interview audio and quality soundbites

INGREDIENT’s main objective was to capture the motivational stories of 3 self-made entrepreneurs and translate them into inspirational audio stories for a target audience of Millennial listeners.

We were the trusted audio production partner for Discover and Washington Post Creative Group.

Ingredient’s Approach

INGREDIENT developed a narrative strategy and interviewed 3 influencer entrepreneurs who found their calling through purpose. Capturing optimistic, high quality sound, we contributed to the immersive storytelling project with powerful, compelling interview audio.