Kate's Real Food

kate’s real food

"Pure Energy" Broadcast and Digital Campaign

Our Challenge

Broadcast + digital production, copywriting, design:
Visual storytelling from concept to post

INGREDIENT was awarded the opportunity to introduce Kate's Real Food, maker of organic energy bars, to a national audience with the company’s first :60, :30 and :15 spots.

The spots blend tabletop and lifestyle footage with voiceovers, animation and stock footage.

The most noteworthy quality of these bars? Flavor. People love them. And we loved the process.

Ingredient’s Approach

From concept and script development to post-production, we created this delicious "direct sale" campaign.

We also made sure that people knew a real person named Kate was behind the brand and that she personally developed these recipes.

Since this was a COVID production, we followed strict CDC mandated safety guidelines with PPE and social distancing.

We live-streamed our motion capture to the client for remote approvals because collaboration is everything to us.
And we maintained open lines of communication through separate Zoom calls with the creative team alone— and with the agency and client together.

INGREDIENT is a beehive. COVID has not changed that fact.

We want to work safely. We want to work securely. And we want to keep working in full collaboration with you, as always in order to achieve the highest quality images without putting any of our partners at risk.