Wi-Fi Alliance - The Signal
Wi-Fi Alliance - The SignaL
The Signal for Wi-Fi Alliance
Our Challenge
Branded Podcasts:
Deliver an engaging Thought Leadership show featuring global guests
The Wi-Fi Alliance is the worldwide network of companies that provide Wi-Fi®, one of the world’s most valued communications technologies. Its podcast, The Signal, delivers the inside track on Wi-Fi.
Hosted by tech media journalist Martha DeGrasse, the show features smart conversations with industry leaders. It delivers a new perspective on the growing portfolio of Wi-Fi technologies that are changing the connectivity landscape.
Ingredient’s Approach
In the pre-production phase, Ingredient led the host auditioning and training process. We also developed the show’s format, tone and sound design.
As producers, we manage all guest scheduling, research show topics, create briefs, craft the sound editing and finalize each episode for distribution.
Credits
Executive Producer
Tanner Latham
Host
Martha DeGrasse
Sound Editor and Designer
Elliot Majerczyk
where
Global
our success
Across 40+ episodes, our coaching has yielded succinct, quality interviewee soundbites that are re-packaged for marketing campaigns
listen to the series
