Alabama Power

alabama power

The Positive Energy Podcast for Alabama Power and Southern Living

Our Challenge

branded podcasts:
building audience loyalty and trust.

Presented by Southern Living Inspired Communities and Alabama Power, Positive Energy is a podcast that shares style tips to refresh your home, energy savings tips to help your wallet, and life tips that make you a better you.

Host Monica McShan talks with relatable experts from Google, Pella, GE and other companies, who offer listeners actionable advice about their homes and themselves.

This collaboration brought together a lifestyle media brand with a state’s utility company in a creative and unique way with the purpose of building audience loyalty and trust.

Ingredient’s Approach

INGREDIENT originally conceived of the podcast series for Alabama Power and successfully brought on Southern Living Inspired Communities as a partner.

We created the name and multi-segment show format. We led the host auditions and selection process and managed pre-production, production, editing, sound design and distribution for the show.

INGREDIENT also produced all of the creative assets used to promote the show across digital channels and social media.