FreshDirect
freshdirect
“Good Day” / “Food That Delivers You” Broadcast, Digital, OLV, and OOH Campaign
Our Challenge
Broadcast + digital production
blending docu-style lifestyle with slice-of-life food moments
INGREDIENT was hired to bring to life FreshDirect’s new positioning “Food That Delivers You” by creating a series of broadcast and digital spots, and still photography, that elevated the company from a grocery delivery service to a food brand that is improving food culture and eating excellence. Because why would you ever settle for just food delivery when you can have food that delivers you.
In our “Good Day” spot, we filmed the story of a busy, foodie, New York family making dinner with food delivered to their front door by FreshDirect.
Ingredient’s Approach
This spot blends docu-style lifestyle scenes with slice-of-life food moments of kids helping their moms unpack their groceries, set the table, and eat a delicious family meal of spaghetti made with the freshest ingredients sourced by FreshDirect.
To give depth to our scenes, we shot on location at a gorgeous brownstone in Brooklyn with an efficient crew and an incredible cast. It was a truly magical shoot!
where
Produced and shot in studio and on location in NYC.
our success
Broadcast, digital, OLV, OOH campaigns
View The Spot
